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The Age of Calling Bluffs
With access to the entire information landscape through the Internet, access to public opinion has accelerated tenfold. While this accessibility may constitute a deep saturation of noise, one very...
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Do Not Charge Fans You Haven’t Earned Yet
I will not pay for your album without hearing it first. I will not buy your book without reading a good chunk of it. I will not spend a dime until I know that it will be a good use of my time. And I’m...
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Two Options? Or Just One?
While people do not enjoy an overwhelming number of choices, they enjoy even less not having a choice at all. Pretty obvious day to day, but how does that apply to business, entertainment, and...
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Predictably Unpredictable
You can always count on true artists to surprise you. With a sense of regularity, the greats always deliver the same quality with a different twist. The same gets old, so it’s important to keep things...
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The Ugly Path to Beautiful Design
Design is difficult. Perfectionists want to nitpick until they are blue in the face. Most never finish satisfied. The few who feel they got it just right invariably get torn apart by the public or by...
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Service Beats the Hunt
We now live in a world where we can expect things to come to us directly. News, messages, deals, and ideas push their way to us instantaneously. To compete in today’s innovative world, you must play...
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Early Bird Gets the Attention
If you are first in line, there will be more water in the pool to make a bigger splash. If you hit the market first, it will be much easier to make some noise. Get in people’s queues first, and you...
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Woah There, Hot Shot! Take It Easy On Self-Promotion
You walk a fine line to promote yourself. How do you share your value with the world without boasting about it? How can you exude confidence without coming off as haughty? Blowing your own horn turns...
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Culture Is More Important Than Product
People want to be a part of something and have a good time. That’s why fancy restaurants make the big bucks. Product is important and the focal point of a solid business foundation. But the atmosphere...
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Motion Pictures: An Expendable Commodity Experience
In a world where a billion people can create and share content, Hollywood studios compete against their own consumers for audience attention. Hundreds of thousands of hours of video reach audiences...
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Culture Is More Important Than Product
People want to be a part of something and have a good time. That’s why fancy restaurants make the big bucks. Product is important and the focal point of a solid business foundation. But the atmosphere...
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The Echo Chamber Election
Most terrifying to me is that I cannot find a single satisfied pro-Trump comment in my Facebook feed this morning. That means half of everyone else woke up this morning to feeds loaded with genuine...
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